Now more than ever, the ability to rapidly adapt your transformation plans is a critical requirement for achieving post-pandemic success. In the world of digital experiences, this means adopting a composable DXP/Agile CMS approach to increase scalability and responsiveness, preparing your organization for whatever comes next. This session is focused on Three Post-pandemic Pivots that executive sponsors and steering committees should be working through now to improve digital effectiveness.

In this webinar, we discuss three ways your organization can increase agility:

• Pivoting from Product Owners (Agile IT) to Digital Product Management (Business-Driven)
• Formalizing Marketing Technology Ownership & Cross Functional Governance
• Shifting to Modern Digital Stacks & Approaches (Cloud, Decoupled, Content Hubs)

Presenters

Al Collins, Founding CEO, VShift

Al has over 30 years of professional experience solving problems with and for clients in a wide array of industries including financial services, pharmaceutical, insurance, non-profit, and technologies industries. He has particular expertise leading organizations through strategic transformations whose change is enabled through innovation, new product and service development, marketing programs and modernization of information technology. Al is the founding CEO of VShift, a digital strategy, design and technology agency for enterprise-scale brands in regulated industries.

Charles Harkless, Managing Director, Satori Consulting

Charles Harkless is a co-founder and Managing Director at Satori Consulting, a management consultancy formed in 2002 to provide highly differentiated strategy execution and organization effectiveness services. Charles has deep expertise helping clients to define and realize strategic opportunities, to establish and provide leadership for critical initiatives, and to help client organizations navigate change. He has worked as a management consultant for more than 30 years, with significant experience in the financial services, technology, and telecommunications sectors. For financial services clients, Charles has frequently focused on driving adoption of new risk and resiliency management obligations.

Lacey Ford, CMO, Crownpeak

Lacey leads marketing and sales development for Crownpeak and is responsible for go-to-market strategy and demand generation. Lacey is an experienced commercial executive with proven success driving strategic marketing, sales and partner programs to generate growth for companies ranging from start-ups to the Fortune 100.