Recommend best sellers from the same category
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Encourage product discovery and increase click-through rate by displaying the most popular products in the same category.
For example, filter products by a specific category to align with the homepage marketing campaign.
A/B Test Suggestion: Recommend products from the same category vs diversified categories.
Key benefits:
• Increase product discovery
• Enhance shopper experience
• Increase CTR and CVR
Vertical
Fashion & Apparel, Health & Beauty, Homeware & Furniture, Grocery, Footwear & Accessories, others
Location
Homepage
Channel
Web, app, mobile
Implementation effort
Low
Cookies dependent
No
“Integrating personalization into a trigger strategy has allowed us to put the customer back at the centre of our decision-making process, strengthening our relationship with them.”